We are very excited to introduce our new Head of Client Services in Wales – Elinor Dafydd who will lead our Cardiff team on a range of positive impact, awareness and change of behaviour campaigns, as we get ready to accelerate our growth, expanding further in Wales and the south-West.
With over 15 years of experience in marketing, PR and communications and a first language Welsh speaker from Cardiff, Elinor was formerly a director at Freshwater, leading the agency’s marketing, strategy and creative teams and delivering multi-channel campaigns for clients including Welsh Government, Thompsons Solicitors, Unite the Union, BT, NHS, Welsh Language Commissioner, National Assembly for Wales, and League Against Cruel Sports. More recently, as the director of strategy and innovation, Elinor developed Freshwater’s four-year business plan and implemented its rebranding and marketing strategy. Her previous roles include working at Cardiff-based PR agency, Equinox, and at national charity, Comic Relief.
“I’m thrilled to join SBW at such an exciting time in the agency’s story. SBW has a leading reputation for devising campaigns that change behaviours for the better. I look forward to working with our talented team and building strong, lasting relationships with our clients, to continue to make a positive impact through communications.” Elinor Dafydd, Head of Client Services Wales
Elinor joins us as we proudly celebrate our 20th anniversary, marking two decades of delivering impactful, creative campaigns for clients across Wales, south-West and beyond.
We have also taken the significant step of transitioning to an Employee Ownership Trust (EOT). This shift reflects our commitment to empowering our staff and ensuring a shared vision for the future, enabling all SBW’ers to have a direct stake in the company’s success.
“Elinor’s appointment is a significant one for SBW. Her breadth of skills and expertise in strategy, PR, comms and marketing combined with her solid experience of successfully building and leading teams means she is the perfect addition to our leadership team; to drive and develop our growing Cardiff team so we can deliver more for the good stuff, positive impact campaigns in Wales.” Leticia Korin-Moore, Managing Director
