The Low Carbon Contracts Company’s (LCCC) mission to accelerate the delivery of Net Zero in the UK. They are driving decarbonisation by enabling investment into low carbon technologies, such as wind and solar and carbon capture, usage and storage. We’ve been working closely with the LCCC’s team to develop an identity to position them as a key player and employer of choice in this growing sector, highlighting their innovation with purpose. With a concept inspired by their original wave logo, we developed a bold, confident and modern look to make their identity really stand out and become memorable. We also prioritised accessibility to ensure the brand was inclusive and engaging with their wide and diverse audience. With sustainability in mind, we adopted darker tones to help reduce digital energy consumption.
Our Climate Action Wales national campaign is now live on TV as well as on radio, billboards and buses across Wales. This time promoting My Green Choices tool! By answering a few lifestyle questions online, you will get to understand what green actions you are already taking, while finding out other easy ways you can do a little more to be even greener. From reducing food waste to driving a little less and repairing a little more, together we can make a difference! To check My Green Choices go to: https://www.climateaction.gov.wales/green-choices/
Our Hate Hurts Wales campaign is also live across Wales, promoting Victim Support Wales’ independent, free and confidential support and advice to those dealing with hate crime. With the primary aim of empowering victims to come forward and access the support available to them, the call to action also helps people understand more about what a hate crime is and the importance of reporting it. The campaign ran across multiple targeted OOH formats and a pan-Wales radio campaign, supported by digital on Facebook, Instagram, Google Search, Display and YouTube.
Leticia and Richard recently met with Bristol Uni’s third-year Marketing students, sharing the strategy behind our ‘Targeted Lung Health Check’ campaign. They helped them understand how to approach campaign objectives, audience insights, strategy, implementation, and how to effectively measure and evaluate success. It was a fantastic opportunity to spark ideas, offer real-world industry insight and help them develop standout portfolios for their future careers!
We’re celebrating two big wins this month! We’re excited to be working with the Welsh Government on a new project, creating an engaging toolkit for parents and teachers to make Additional Learning Needs support more accessible across Wales. We are also pleased to be continuing our journey with ‘Healthy Weight, Healthy You’, retaining our media planning contract as the programme moves into its next phase.
Our Senior Designer Sara and Account Executive Eva hit the road for Forestry Commission film shoots across Kent, Suffolk, Shropshire, and County Durham. These latest case studies spotlight private landowners creating new woodlands, showcasing not just the benefits for them, but the wider impact on communities and the environment, encouraging more landowners to turn spare land into thriving green spaces.
The Cardiff team put their darting skills to the test with a brilliant night at Flight Club, with some “friendly” competition and plenty of laughs. A huge congratulations to El, who clinched the top prize with a stellar performance across all six games!
We’re thrilled to welcome Bill Thomas to our Cardiff office as an Account Manager. With over eight years of experience in account management and media planning, Bill worked previously at Havas, Golley Slater and Cowshed. He brings a strong blend of experience and skills to provide an amazing service for our clients.
