Coleg y Cymoedd has four state of the art campuses offering over 15 curriculum areas.
Our role was to position the Coleg with students parents and employers as the best option for developing skills and learning locally. Learning locally was the key USP.
We were appointed to develop the concept we presented at the pitch – ‘Study local, go further.’
The creative work was refined after focus group discussions with students and those workshops really helped us to understand why they had chosen Coleg y Cymoedd and why it worked for them.
We created on and offline versions of both a full and part time brochure/prospectus for the second year in a row. This involved an on-campus photoshoot which gave us the opportunity to capture hero images of real students which was great fun!
It is a measure of the success of this work that we were asked to continue developing the concept – Study Local, Go Further – for a second year. Working with their updated brand identity we developed their existing recruitment TVC, to integrate their Study Local messaging and brand identity. We launched a campaign with a suite of social media and OOH assets.
