About us - SBW Advertising

We dig the
good stuff

We are a team of passionate people
who genuinely care about making a
positive impact. We work collaboratively
with our partners and our clients;
together we make a difference.

Our story

We set up in 2004, today we’ve
established ourselves as one of the
leading creative communications agencies
in Wales and in the South West.

Meet the SBW’ers

Simon

Owner & Founder

Simon lives and breathes SBW. Proud to have built an agency that continually wins awards and changes behaviours for the better, he’s always on hand to support the team in delivering a brilliant service. An avid golfer, Simon won’t say no to brainstorming sessions over a match play.

Leticia

Managing Director

Leticia champions SBW’s mission to make a positive impact. She turns complex briefs into inspiring, strategy-led campaigns and leads the team to deliver outstanding work. Outside the office, you’ll find her powering through a CrossFit workout, always pushing for that next personal best.

Rich

Head of Client Services

Keeping clients happy is Rich’s top priority. With a flair for building strong relationships and experience with major brands, he blends strategic insight with hands-on leadership, while developing the wider team. Outside work, he’s a keen foodie and restaurant explorer (babysitter permitting!).

Cerys

Creative Director

A lateral thinker, Cerys sets the vision behind impactful ideas, motivating our audiences to change their behaviour. Working with our creative team, she helps to brings campaigns to life. She’s happiest on her bike and enjoying off‑grid holidays with friends and family.

Ian

Director of Operations

Analytical and a natural problem solver, Ian is always improving the way we do things so we can keep delivering brilliant work. From our systems and processes to ensuring teams have the skills and tools they need, he keeps the agency running smoothly. A keen padel player, you’ll find him on court every Wednesday.

Ida

Senior Account Director

With an unbreakable positive attitude, there is no such thing as too challenging a brief for Ida. With great project‑management skills, she ensures campaigns are delivered on time and on budget. Originally from Sweden, she has lived most of her life in Wales and embraced the culture fully (she loves learning Welsh!)

Angharad

Senior Account Director

With strong organisation skills, a sharp mind and a can‑do attitude, you can trust Angharad to get the job done. From the Valleys and proud, she’s a fluent Welsh speaker and a stickler for ensuring bilingual campaigns are powerful and engaging in both languages, not just translations.

Tom

Senior Account Manager

A natural project manager, Tom ensures everything runs smoothly from start to finish. With a Fine Art degree and a Master’s in Strategic Advertising, he understands what drives great campaigns, ideas, design and strategy. In his spare time, he’s a silversmith, often showcasing his creations at artisan markets.

Bill

Account Manager

One of the most optimistic and upbeat people you’ll meet, Bill’s always ready for a challenge. With 5+ years of account management across public and private sectors, he brings expertise in paid media and project management. When not driving campaigns forward, he’s playing or watching sports.

Rebecca

Account Manager

From Cyprus, Rebecca moved to Cardiff to International PR and Global Communications. With experience in property marketing and a flair for branding and strategy, she brings creative, story‑led thinking. She cooks, makes candles, plans getaways, and returns home every summer to run a folklore dance festival.

Eva

Senior Account Executive

With oodles of positivity, you can expect to hear Eva’s voice on the phone or helping the team out wherever she can. If Eva’s out of office is set, she will be enjoying Bristol’s live music, playing her guitar and singing, or hiking in the great outdoors.

Chris

Paid Digital Media Manager

From search and display to social channels, Chris takes care of everything paid digital. His expert know‑how and goal‑oriented approach deliver campaigns that reach the right audiences and drive strong ROI. We’re still waiting to see his best skateboarding moves, camera ready for when it finally happens!

Rob

Associate Creative Director

Rob is an award‑winning creative with over 16 years’ experience, known for sending plasterboard into space, turning Tony Robinson into a dog, and making Alun Wyn Jones brush his teeth. When he is not working his creative magic, he is looking after his dog Dodger, aka The Barkful Dodger.

Sara

Senior Graphic Designer

Warm and always with a sunny attitude, Sara brings an exceptional eye for detail as our senior graphic designer, excelling in storyboarding animations and branding. She injects creativity into every project. When she’s not baking or tending her allotment veg, she’s out capturing the world through her lens.

Lauren

Art Director & Studio Manager

Lauren, our South African springbok mega fan, boasts an extensive design portfolio of 15+ years, working with a variety of clients from public sector to luxury brands. Beyond the studio walls, you can find Lauren roaming the great outdoors, chasing after her cheeky puppy Rigby.

Geraldo

Graphic Designer

From film editing to animation, Geraldo is always on hand to support our studio team. Based in Brazil, he ‘extends’ our studio hours to late in the evenings, a lifesaver when it comes to last-minute amends. He loves a good GIF, almost as much as his cats, Aquiles and Kare.

Kristina

Finance Manager

Not only does Kristina seamlessly manage all financial aspects of SBW Advertising, she also takes care of all aspects of our Human Resources and Facilities Management requirements – and with a love for gardening, she keeps our plants thriving year‑round.

Kathryn

Tender & Strategy Specialist

Amazingly multi-skilled, Kathryn’s enviable experience in all aspects of marketing and advertising means she is player you want in your agency team. A quick thinker with a common-sense approach, she is an exceptional strategist and project manager. A proper bookworm, she can’t resist a good read!

James

Web Designer/Developer

A trusted partner over many years, James has built over 50 websites with SBW. Professional and reliable, with a strong work ethic, he is simply the best. With a work hard, play harder approach, he loves skittles and travelling.

Steve

Creative Consultant

Steve was CEO of his own agency before it was bought by Brey Leino, where he stayed for a while as their Creative Director. Now semi-retired, he’s still one of the most legendary ad men you’ll meet. He supports SBW on developing big ideas and beautiful words for campaigns.

Nei

Creative Copywriter

Nei is an award-winning poet, linguist and broadcaster with a love for language and poetry. With a Welsh first approach, Nei conceptualises and crafts engaging messaging for our campaigns in Wales. Mae Nei yn falch iawn o gael y cyfle i gydweithio gydag SBW, gan roi lle blaenllaw i’r Gymraeg.

Our Values

We care, so
we work hard

Big or small, the work matters to us. Purpose drives our passion, so giving our all comes naturally; the highest level of customer service is a given. We deliver our best, that’s why our clients trust us and choose to work with us, time and time again.

We’re always
learning

We know our stuff, but we never stand still. Every project is unique. Every day is different. We’re not afraid to learn and adapt, building our skills and supporting each other so we can always deliver our best.

We lead
with insight

We’re passionate about gaining an in-depth understanding of how people think and behave so we can shape campaigns that truly work. Real insight is the foundation. Curiosity is where creativity begins.

We’re better
together

Collaboration matters to us because two heads really are better than one. When needed, we complement our talented team with expertise from behavioural scientists to creative consultants. We build the best team for the job, always.

We’re proud
and confident

We’re proud of the work we do and the difference it makes. Sharing what we know only helps us make an even bigger impact.

What we do

Creative
& Branding

We create authentic, impactful brands and inspiring campaigns that connect with the minds and hearts of our audiences.

Strategy
& Planning

We use insight and marketing expertise to develop integrated marketing strategies that connect, engage and empower people.

Research
& Insight

From focus groups and social listening to persona profiling and customer mapping, we gain insight to truly understand our audiences.

Media Buying
& Planning

We reach and target audiences with above, below and through the line channels, making every click count when it comes to digital.

Digital
& Social

We plan, produce and manage engaging social content that’s moving, informing, motivating and in tune with audiences. We also collaborate with influencers to create authentic, relatable content that builds trust and drives deeper engagement.