Privacy policy

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting https://www.sbwadvertising.co.uk (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:

• technical information, including a truncated and anonymised version of your Internet protocol (IP) address, browser type and version, operating system and platform;
• information about your visit, including what pages you visit, how long you are on the site, how you got to the site (including date and time); page response times, length of visit, what you click on, documents downloaded and download errors.

Cookies

Our website uses cookies and similar technologies to distinguish you from other users of our website. This helps us provide a better browsing experience, understand how our website is used, improve its performance, and measure the effectiveness of our marketing activities.

Some cookies are strictly necessary for the operation of the website. Other cookies, including analytics and advertising cookies, are only used where you have provided your consent through our cookie preferences tool.

How we may use the information we collect

We use information collected through cookies and similar technologies to:

• Administer and maintain our website, including troubleshooting, testing and security.
• Analyse how visitors use our website and identify opportunities for improvement.
• Improve the performance, content and user experience of our website.
• Measure the effectiveness of our advertising and marketing campaigns.
• Generate aggregated statistical reports about website usage and campaign performance.

Analytics and Advertising Technologies

With your consent, we use Google Analytics, Google Ads Conversion Tracking, Meta Pixel (Facebook and Instagram) and the LinkedIn Insight Tag to help us understand how visitors interact with our website and marketing campaigns.

These technologies may collect information such as pages visited, time spent on the website, device and browser information, referring websites, and interactions with advertisements. This information is used to analyse website performance, measure campaign effectiveness, improve our services and help us deliver more relevant advertising.

Where you have interacted with our advertisements, these technologies may allow us to measure actions taken on our website, such as form submissions, downloads or enquiries. They may also help us understand which advertising channels and campaigns are most effective.

The information collected is generally aggregated and does not directly identify you. However, our analytics and advertising partners may use cookies and similar technologies to recognise users across websites and devices in accordance with their own privacy policies.

For more information about how these providers process personal data, please visit:

• Google: https://policies.google.com/technologies/partner-sites
• Meta: https://www.facebook.com/privacy/policy/
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

You can change or withdraw your cookie preferences at any time using our cookie settings tool.

Third party links

Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to our address as outlined in the first paragraph. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to advertising@sbwadvertising.co.uk