Communication that makes a measurable difference for people, communities and society.
We are SBW, an award-winning integrated advertising and communications agency.
Trusted by organisations making a difference
Trusted by public sector bodies, NHS Trusts, charities and purpose driven
organisations across Wales, the South West and the UK, including commercial
partners committed to positive social impact. We combine strategy, creativity
and insight to turn good intentions into meaningful action.
Who we work with
We work with organisations that want to achieve more. You’ll be a good fit if you’re:
- A public sector, NHS or third sector organisation tackling complex social or behavioural challenges
- An employer needing to attract and retain people who care about more than just the job title
- A commercial organisation with a clear sense of purpose, or one looking to define, communicate or strengthen its positive impact
- A team seeking to engage communities, build trust or demonstrate social value in an authentic way
How we help
Behaviour change & community engagement:
We design insight-led campaigns that move people from awareness to action. Inclusive, practical and rooted in real insight.
Health and public services:
From national campaigns to promoting local support services, we help organisations connect credibly with the people they need in stretched and competitive environments.
Talent attraction and Employee Value Proposition:
We help organisations attract, recruit and retain the best talent with effective employer brand and attraction campaigns.
Purpose driven brand strategy & identity:
We help organisations articulate what they stand for, aligning purpose, values and identity to build trust internally and externally, including within commercial contexts.
Digital, social & influencer engagement:
We create content that resonates where audiences already are, building belief, credibility and meaningful participation.
Bilingual and Accessible:
All our campaigns are designed to be inclusive, many are bilingual, helping to remove barriers, making it easier for people to access the right services or make informed choices.
Our work
A selection of recent campaigns that reflect the types of challenges we help organisations solve.
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A national campaign designed to inspire people across Wales to take practical action on climate change. By focusing on simple, achievable behaviours, we helped show how small changes can make a big difference.
Welsh GovernmentClimate Action Wales
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An award-winning campaign amplifying real voices within maternity services to attract and retain vital talent in a stretched workforce.
Gloucestershire Hospitals NHS Foundation TrustA New Life Starts Today
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From strategy to identity, we helped shape a brand that inspires people to reconnect with nature and support rewilding across Wales.
Welsh Rewilding Alliance Cynghrair Ailwylltio CymruA Brand for a Wilder Wales
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A localised campaign to increase uptake of free lung health checks among 55-74 year-olds in South East London, using behavioural insight, emotional storytelling and geo-targeted media to reach communities and their families.
NHS - South East London Cancer Alliance (SELCA)Don’t Be Missed
Talk to us
If you’re trying to engage people, communities or stakeholders, or want to
communicate your organisation’s positive impact more clearly and credibly,
we’d love to help. Book a chat with us to talk through your challenges,
what works and where real impact can be made.
Drop us a message and
we’ll get back to you ASAP
Leticia
Managing Director
Rich
Head of Client Services
Why SBW?
We set up in 2004, and since then, we’ve established ourselves as one of the
leading integrated marketing and advertising agencies in Wales and the South
West of England. Our experienced award-winning team have been with us for
the long term, and we invest continuously in our people, insight and quality.
That means whether you’re a public body or a commercial organisation with
purpose, your campaign, and your budget, are in safe hands.
85%
unprompted national
awareness of new workplace
law (up from 13%)
£3.3 million
of extra claims to help
people with the cost of
living in Wales
50%
increase in quality
applications for a hard-to-fill
healthcare role
8,400
qualified B2B enquiries
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