#SBWAgencyLife
in December
Campaigns that made a difference
Championing positive change is at the heart of what we do, and 2025 was no different. This year was packed with campaigns that truly made an impact. Here are just a few highlights:
Supporting Families and Communities
Teulu Cymru
“This is Wales. Where children are raised, but hands are not.” We helped Welsh Government remind a proud nation that physical punishment is illegal in Wales with positive parenting advice. Four heartfelt films captured everyday family moments and directed parents to age-specific resources.
Talk With Me & Light Up My Mind
We continue to turn awareness into action with simple, practical tips for parents of 0–5-year-olds to boost speech and language development. Because those little conversations really do make a big difference.
Additional Learning Needs (ALN)
We developed an engaging toolkit for parents and carers of children with ALN to make support more accessible across Wales, reinforcing the commitment to inclusive education.
Claim What’s Yours
At the start of the year, we helped thousands of families unlock benefits they were entitled to, putting over £2 million back into the pockets of those who needed it most.
Health and Wellbeing
Help Us Help You
When sniffles strike, too many people head straight to the GP or A&E. Our campaign highlighted the Common Ailments Service at pharmacies, expert-led, free, and easy to access. With TV, radio, OOH, and digital, we made healthcare feel personal and practical.
Targeted Lung Health Check
Shortlisted for Best Health Cause at the Purpose Awards, this campaign encouraged early lung checks to save lives.
Gloucestershire Hospitals NHS
Our award-winning film A New Life Starts Today celebrated real midwives and families, inspiring the next generation of NHS staff.
Thinking of the planet
Heat Pump Campaign
Heat pumps are smart, sustainable, and (thanks to a £7,500 grant) more affordable. We made the switch feel simple with targeted digital, OnDemand TV, and social, plus a slick animated ad from our in-house animator.
My Green Choices
From reducing food waste to repairing more, our national Climate Action Wales campaign inspired a nation to take small steps toward big environmental wins.
Single-Use Vapes Ban
Another step toward a greener nation! We raised awareness of the environmental damage and fire risks of single-use vapes, helping businesses prepare for the law change.
Workplace Recycling (SWEEE)
Ahead of 2026 changes, we launched a digital campaign showing workplaces how easy it is to recycle small electricals.
Innovation and new partnerships
Low Carbon Contracts Company (LCCC)
We gave LCCC a bold new identity to match their mission: accelerating Net Zero. Modern, confident, and accessible.
Royal Voluntary Service
We helped launch Volunteering Marketplace, a game-changing platform making it easier for charities and businesses to connect with volunteer opportunities.
Careers Wales
Inspiring the next generation through authentic influencer voices and digital-first campaigns that sparked real conversations about future careers.
Awards and Recognition
Recruitment Marketing Award
Best Video (up to £15k) for A New Life Starts Today. RMA winner
Purpose Awards
Shortlisted for Best Health Cause for our NHS Targeted Lung Health Check the campaign!
RAD Awards
Nominated for early 2026, fingers crossed
A year of personal growth
Our teams in Bristol and Cardiff grew stronger.
We welcomed new faces, Bill, Nicole, Kate, and Elise; and celebrated promotions for Lauren, Kate, and Angharad. Outside the office, big life moments happened: Tom welcomed baby Cassian, and Ian tied the knot with Lydia.
We also gave back – planting trees, clearing hedgerows, and mentoring students at Cardiff University and University of South Wales.
Looking Ahead
2025 was a year of creativity, collaboration, and growth.
Thank you to our amazing clients, partners, and team for making it all possible.
Here’s to an even bigger and better 2026!
Our Cardiff and Bristol offices will be closed from Tuesday 23rd December and reopen on Friday 2nd January. We can’t wait to catch up in the new year!
The SBW Team 🎄