#SBWAgencyLife
in January
…new year, new website
and a shiny RAD Award!
Not a bad start to 2026.
RAD Awards Winner!
… and a double win for ‘A New Life Starts Today’
Our film for Gloucestershire Hospitals NHS Foundation Trust has now picked up two major industry awards, and we couldn’t be prouder of the team behind it.
After winning Best Use of Video (up to £15k) at the Recruitment Marketing Awards 2025, the work was recognised again this month at the RAD Awards 2026, taking home Best Single Use of Video against a field of major brands and national organisations.
It’s a huge moment for a piece of work that meant a lot to everyone involved. This wasn’t just a recruitment film, it was a story rooted in honesty, care and the lived experience of midwives supporting families through life‑changing moments. That truth shaped every creative decision, and you can feel it in the final film.
A massive thank you to our team at SBW, especially our talented Art Director Lauren for the amazing concept and pouring so much craft, care and energy into the creative direction of this project.
Thank you also to our brilliant film production partners On Par, who supported us in bringing our concept to life, and to our client Gloucestershire Hospitals NHS Foundation Trust for trusting us with the creative to tell this story with ambition and heart.
Two awards later, one thing is clear:
When the story matters, people notice.
Our new website is now live
Yes, we finally did the thing agencies notoriously struggle to find time for, we launched our new website. Built to feel clean, confident and unmistakably “us,” it’s faster, easier to navigate and designed to let our work (and our personality) shine. If you’re reading this, you’re already here, so have a wander and explore what’s new!
Talk with Me about what we can see
January also marked the rollout of the latest phase of the ‘Talk With Me’ campaign, supporting parents and carers to build children’s speech and language skills through simple, meaningful interactions.
You may have seen it before, but this time, we didn’t just raise awareness. We moved into activation. Tips. Activities. Little moments people can act on right there and then.
This is one of the most targeted campaigns we’ve delivered to date, running across:
- Amazon Prime
- Supermarket and bus‑panel OOH
- Highly contextual placements with tailored messages
Every touchpoint was designed to feel like an everyday prompt toward connection, which, after all, is what the campaign is all about.
Fix It February is here
As part of our wider Climate Action Wales work, February sees the launch of our newest phase: Fix It February.
We’re encouraging people across Wales to head to their local Repair Café, to mend something broken, learn a new skill, and help cut down on waste one repaired item at a time.
Targeting has been deliberately hyperlocal, focusing activity in areas with the most Repair Café access and the highest number of events. So, when someone sees a message, whether it’s on a billboard, on radio or online, they’re close enough to actually pop in. Because behaviour change only works when it’s easy to act on.
Business Wales: the new campaign is now live
We’re proud to continue our partnership with Business Wales/Busnes Cymru, leading the strategy, creative and media for their latest national campaign, now live across Wales.
Small business owners often juggle every part of their business at once. Our insight work shows just how overwhelming that can be. This campaign tackles that head‑on, highlighting how Business Wales helps owners build skills, use digital and AI tools, and grow with purpose, so they don’t have to do it all alone.
The new phase is now rolling out across TV, OOH, radio and digital.