#SBWAgencyLife
in October
We won best video at the RMAs! 🏆
We’re thrilled to share that SBW took home Best Video (up to £15k) at the Recruitment Marketing Awards for our ‘A New Life Starts Today’ campaign with Gloucestershire Hospitals NHS Foundation Trust.
The film shines a light on the incredible people who bring new life into the world every day — real midwives, real families, real moments. Huge thanks to our amazing client, the midwifery team, and On Par for making this award-winning film possible!
Careers Wales – inspiring the next generation
Our partnership with Careers Wales continues to grow, with plenty of exciting work happening behind the scenes. Recently, we collaborated with Welsh rapper Mace The Great and family influencer tigerlillyquinn to bring fresh, authentic voices into the conversation about career choices and future planning. Keep your eyes peeled – we’ve got more campaign activity coming up as we help young people across Wales build the confidence to take charge of their own career futures.
Parenting: knowing when to hold your ground (and when to hold them close) 💛
Our Teulu Cymru campaign for the Welsh Government is now live! At its heart are four compelling hero films capturing the everyday challenges parents face — from kids glued to their phones, to messy bedrooms, and the morning rush to get out the door for school. These relatable moments highlight the importance of patience, understanding, and positive parenting.
Each story reflects the delicate balance every parent faces: knowing when to stand firm and when to offer comfort. We’re proud to see these films go live, helping parents across Wales feel supported and understood – never judged.
Healthy Weight, Healthy You – resetting mindsets across Wales
The new ‘Reset Your Mindset’ activity (running mid-October to mid-November) builds on earlier success, reaching audiences across TV, video on demand, radio, out-of-home, and digital channels. From media strategy and planning to rollout, it’s been a true team effort to keep this important message front of mind. And the best part? There’s even more to come.
Tricks, treats, and team time
No October roundup would be complete without some Halloween fun! Our Cardiff and Bristol offices got into the spooky spirit with decorations galore – and Bristol’s own Bake Off brought out some seriously impressive creations.
