Powering public trust and accountability
The former Wales Audit Office needed a refreshed brand that better reflected its updated mission, values and impact across Wales. The organisation sought greater relevance, clearer communication and a more confident public presence. As part of this transformation, our brand review uncovered the need for a new name, one that would strengthen recognition, reinforce purpose and work bilingually across Wales.
The challenge: creating a brand with purpose, clarity and a new name
They needed:
- A new bilingual name that was simple, recognisable and aligned to their remit.
- A refreshed identity that energised the organisation and inspired public confidence.
- Scalable design assets suitable for bilingual communication across digital and print.
Our strategy: insight‑driven and values‑led
We began by listening, through staff workshops, stakeholder interviews and public perception surveys. Insights showed that to strengthen trust and clarity, the brand needed to champion independence, integrity and collaboration.
We developed the new name and identity system with:
- A clear, modern bilingual name – Audit Wales / Archwilio Cymru – rooted in transparency and national relevance.
- A bilingual logomark symbolising rigour, clarity and accountability.
- A refined colour palette and accessible typography for consistent communication.
- A brand film to articulate purpose and inspire engagement.
Smart spend,
big impact
We delivered:
- Scalable creative assets for reports, digital channels and stakeholder engagement.
- A cost‑efficient rollout plan ensuring clarity, consistency and longevity.
From concept to conversion
We achieved:
- A unified new identity and name that energised internal culture and strengthened public perception.
- Increased recognition and better alignment across stakeholder groups.
- Streamlined communications with improved clarity, accessibility and reach.
