IEPAW plays a vital role in safeguarding Wales’ environment, monitoring how environmental law is working, advising Welsh Ministers, and responding to public concerns. It’s a key interim body, protecting nature, supporting climate action, and laying the foundations for a permanent watchdog.

Environmental law is essential to sustainability, but it’s
often misunderstood. Our challenge was to make IEPAW’s
work more visible, relatable, and trusted by both the public
and stakeholders.

We started by listening. Through workshops and stakeholder engagement, we uncovered the need for clear, confident communications that could connect with diverse audiences.

We developed a strategy to bring IEPAW’s mission to life:

• A reassuring, authoritative tone of voice 

• Real-world storytelling to show impact 

• Explainer films and case study videos 

• Digital setup and training for long-term delivery 

Visually, we made IEPAW engaging and accessible, using photography, animation, and bilingual content that met
WCAG 2.2 standards.

With a modest budget, we delivered:

• A comms strategy and content plan 

• Website updates and social media setup 

• Newsletters, press releases, and case studies 

• Training and toolkits for internal teams 

This campaign didn’t just inform, it inspired. By translating complex policy into clear, relatable stories, we gave IEPAW a stronger voice and deeper connection with its audiences. The team is now communicating with confidence, clarity, and purpose, helping build long-term trust in Wales’ environmental protections.