As the UK accelerates toward Net Zero, LCCC’s role is more vital than ever, managing Contracts for Difference and expanding into hydrogen, carbon capture, and industrial decarbonisation. They needed a refreshed brand and recruitment system that matched their scale, ambition, and impact.

With a growing remit, LCCC needed:

• A revitalised brand that energised its mission and inspired current and future employees.
• Scalable design assets to support its expanding portfolio of low-carbon projects.

We started by listening, through focus groups and interviews with the leadership team, including CEO Neil McDermott. What emerged was a clear rallying cry ‘Zero In’. A bold identity that reflects LCCC’s drive to accelerate decarbonisation and build a sustainable economy. We evolved the brand, not reinventing it. Injecting clarity and energy through:

• A bespoke LCCC ligature logo inspired by the original wave mark.
• Streamlined forms symbolising progress and innovation.
• A refined palette of Energy Green, Carbon Black, and Contract White.
• An accessibility-first typeface for inclusive communication.
• A distinctive graphic asset visualising progress, like a loading bar or pie chart.

We delivered:

• Scalable creative assets for recruitment, stakeholder engagement, and digital channels.
• A tactical rollout plan that maximised reach and relevance.

This wasn’t just a rebrand; it was a reset. The new identity unified teams, energised recruitment, and strengthened LCCC’s voice in the national Net Zero conversation. With a bold new look and a clear message to ‘Zero In’, the organisation now stands ready to power the UK’s low-carbon future.