A campaign to
position SBUHB as
an employer of choice
Working with Swansea Bay University Health Board, we set out to elevate its appeal among new talent and strengthen its reputation as an employer of choice, locally, nationally, and beyond. Our goal was to create a campaign that didn’t just inform but inspire, showcasing the reality of joining a diverse, inclusive team in one of the UK’s most beautiful coastal settings.
Our hero film uses a split-screen approach to showcase the balance between meaningful work and quality downtime. It highlights opportunities to train and thrive in healthcare while enjoying the benefits of living in a stunning natural environment, perfect for those seeking a better quality of life.
The challenge: attracting
talent to a diverse workforce
With 12,500 employees across 100+ job functions, SBUHB needed to communicate its unique culture and reach candidates beyond the local talent pool, appealing to those seeking a better work-life balance and a fresh start away from the urban hustle.
Our strategy: defining what makes SBUHB unique
Through staff workshops, we uncovered the Employee Value Proposition:
- Teamwork, inclusivity, and diversity
- Growth and development opportunities
- A strong sense of belonging, supported by Swansea’s lifestyle appeal
From these pillars, we built “Where You Belong”, supported by targeted digital campaigns across Facebook, LinkedIn, and Google Ads, plus a bespoke onboarding portal.
Creative with authenticity at the heart
Our creative celebrated not just the roles, but the lifestyle:
- Visual identity inspired by Swansea Bay’s natural beauty
- Narrative focused on the location and work-life balance, career ambition and a sense of belonging
- Tone of voice: inclusive and aspirational
- Onboarding portal aligned with the new brand
From awareness
to action
More than a recruitment campaign, Where You Belong became a statement of SBUHB’s values, turning awareness into action and inspiring talent to join a team where belonging is more than a promise.
Where You Belong
We partnered with Swansea Bay University Health Board to deliver Where You Belong, a campaign that positioned the organisation as an employer of choice through a compelling EVP, inclusive visual identity, and a bespoke onboarding portal. Supported by targeted digital activation, the campaign strengthened SBUHB’s reputation and inspired talent to join a team where belonging is more than a promise -it’s a reality.
