Wildfires: a growing threat in a changing climate
With hotter, drier summers becoming the norm, wildfires are no longer rare in the UK, they’re an increasing risk to people, wildlife, and woodlands. The Forestry Commission needed a bold, bilingual campaign to raise awareness, guide behaviour, and protect nature, especially during Amber and Red alert periods.
The challenge:
turning alerts
into action
We were tasked with creating a versatile suite of assets that could be deployed quickly during high-risk periods, empowering the public and countryside workers to take simple, responsible steps to prevent wildfires.
Our strategy:
urgency with empathy
We developed a rapid-response content suite for social media built around three pillars:
- Connect: visuals showing the impact of wildfires
- Engage: animations and carousels with safety tips
- Empower: clear calls to action for prevention and response
Creative that protects what matters
We developed a bold visual identity using urgent red and orange tones, directional chevrons, and a tree-shaped lockup,
a design system that guided behaviour and reinforced the message that small actions can prevent big disasters.
Smart Spend.
Real Impact
We delivered:
- Modular assets for seasonal reuse
- Cost-effective formats optimised for reach
- Accessible, bilingual messaging for all audiences
From awareness to action
This campaign turned awareness into preparedness. With a clear, bilingual message and bold, reusable assets, the Forestry Commission can now respond quickly during high-risk periods, helping the public take action to prevent wildfires and protect nature, season after season.